The New Year of 2020 begins at home because of the pandemic
Under the influence of the epidemic, people's public life has undergone some changes. In addition to the well-known "cloud shopping" and "cloud shopping", "cloud education", "cloud office", "cloud medical treatment", "cloud tourism", "cloud contract", "cloud recruitment", etc.A wave of "cloud operations" is booming.In the special period, "demand for housing" released "housing consumption", the formation of "housing economy", has become one of the most popular discussion.
Home economy originated from the "lazy economy", is a new concept with the rise of the network, its essence is the continuous refinement of social division of labor, mainly refers to the home life and home consumption.And in this extraordinary period, the home home consumption is reshaped again, the people of the country in a way that has to, jointly cultivate new consumption habits, the trend behind the home economy, latent is the current and future investment trend, and these industries may usher in new development "tuyere".
In the home fitness
If the sports and fitness industry wants to develop in the way of cloud in the long run, it needs to integrate resources, refine its sales plan, output high-quality content source, make use of external channels to enlarge traffic, or add more accurate services to effectively meet the demands of consumers.For example, lecco offers "28 days to slim down" as a package course. After purchasing, users can enjoy one-to-one live teaching, life counseling, dietary guidance and other services.
Actively explore the "Internet + life service" model into the inevitable
The transformation of consumption pattern, upgrading of home service and other trends are gradually emerging, and the society will face a major restructuring. No matter in the narrow sense or in the broad sense, the "house economy" is closely related to the Internet economy, and the active construction of the new model of "Internet + life service" has become inevitable.
On the demand side, more people should know about online services, expand the user base, and accumulate customer resources for future development.From the perspective of the supply side, traditional enterprises, such as restaurants, supermarkets and shopping malls, after the impact, timely change their business model, carry out online marketing, and enhance customer stickiness.Only by rapid transformation, can we seize the first opportunity, hold up the dividends during the epidemic, and lay a solid foundation for future long-term development.